Going Viral 2025

Going Viral is a competitive tableau-building game where you and your fellow players become up-and-coming travel influencers racing to gain likes and gain fame during your whirlwind trip across Europe. Your goal? Hit one million likes before anyone else—and leave your digital footprint all over Social Media.

In Going Viral, each turn is a new opportunity to grow your brand. Strategically post your content from real-world destinations: Show your followers the mouthwatering meals, stylish boutique stays, and thrilling local attractions you experience in your journey. Post with Purpose - optimize your tableau for maximum engagement, and crush the competition with your creativity and timing.

Beware—trending events can throw your perfect feed into chaos. One minute you’re crushing it with food posts in Paris, and the next you’re opponents hiking challenge in the Alps is stealing the spotlight.

Earn Victory Points for hitting content goals, building unique feeds, and mastering the ever-changing algorithm. When any player reaches one million likes, the game ends—but only the most savvy influencer will claim ultimate victory through their consistent on brand posting and the accumulation of vital victory points.

Featuring vivid artwork, modern mechanics, and a theme that’s as timely as it is entertaining, Going Viral is perfect for fans of games like Earth, Wingspan, and Trekking the World. If you’ve ever dreamed of going viral without turning on a computer, now’s your chance.

—description from the designer