Edward de Bono

at York University, Toronto, and later was a Rhodes Scholar at Christ Church, Oxford, where he gained an MA in psychology and physiology. He represented Oxford in polo and set two canoeing records. He also has a PhD degree and a DPhil in medicine from Trinity College, Cambridge, a DDes (Doctor of Design) from the Royal Melbourne Institute of Technology, and an LLD from the University of Dundee. Professor de Bono has held faculty appointments at the universities of Oxford, Cambridge, London and Harvard. He is a professor at Malta, Pretoria, Central England and Dublin City University. De Bono holds the Da Vinci Professor of Thinking chair at University of Advancing Technology in Tempe, Arizona, USA. He was one of the 27 Ambassadors for the European Year of Creativity and Innovation 2009. He has written 57 books with translations into 34 languages. He has taught his thinking methods to government agencies, corporate clients, organizations and individuals, privately or publicly in group sessions. He has started to set up the World Center for New Thinking and Peace Studies, based in Malta, which he describes as a "kind of intellectual Red Cross". In 1995, he created the futuristic documentary film, 2040: Possibilities by Edward de Bono, depicting a lecture to an audience of viewers released from a cryogenic freeze for contemporary society in the year 2040. Schools from over 20 countries have included de Bono's thinking tools into their curriculum, and he has advised and lectured at board level at many of the world's leading corporations. Convinced that a key way forward for humanity is better language, he published "The Edward de Bono Code Book" in 2000. In this book, he proposed a suite of new words based on numbers, where each number combination represents a useful idea or situation that currently does not have a single-word representation. For example, de Bono code 6/2 means "Give me my point of view and I will give you your point of view." Such a code might be used in situations where one or both of two parties in a dispute are making insufficient effort to understand the other's perspective. In 2005, he was shortlisted for the Nobel prize in Economics. Source: Wikipedia, "Edward de Bono," available under the CC-BY-SA License.